Twenty-five years after the passing of Bill C-23 — The Modernization of Benefits and Obligations Act — Heritage Canada wanted to mark the moment properly. We collaborated with Heritage Canada and The Walrus magazine to produce an editorial supplement as an interactive micro-site celebrating the anniversary of legislation that represented a turning point in the recognition and protection of LGBTQ2S+ rights in Canada, and helped pave the way for marriage equality. It's our fourth project with Heritage Canada over the past few years, a partnership built on trust earned project by project.

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The design brief was clear from the start: this should feel celebratory. A bright, considered colour palette and playful original illustrations — created by Mateusz Napieralski of Gust of Wind Studio — set the tone, honouring the weight of the moment without losing the joy of it. The micro-site was built to engage, not just inform, giving visitors a reason to explore and spend time with the history being commemorated.

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Projects like this one run through our ongoing turn-key partnership with The Walrus. We build out the concept from the ground up: developing the story, hiring an editor, conducting interviews, bringing on writers and illustrators, and handling the design and web development. The Walrus doesn't have to manage a single moving piece — we are the full production engine behind it.

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Working at the intersection of arts, culture, and advocacy design means understanding that how something looks shapes how it lands. For a milestone like this one — legislation that changed real lives — the visual language needed to carry both warmth and credibility. Getting that balance right was the work.

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This project is a good example of what we bring to branding for government and public institutions: the ability to translate complex, meaningful subject matter into design that connects with people. Not watered down, not overly safe — just honest, thoughtful, and well-made.

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