We build brands for Toronto’s hospitality, arts, and culture community through thoughtful strategy, branding, advertising, and content rooted in people and ideas.

Strategy

Defining the purpose, audience and goals that drive you. It's like therapy for your brand. Through a series of hands-on seminars, we guide you to answers around your brand that will provide clarity and confidence in making every future decision. We help brands discover and formalize who they are, how they communicate that, and what they'll need to do.

Web Design

Illustration

Branding

Crafting visual identities that set hospitality, arts, and culture organizations apart. Your brand's face to the world.

Graphic Design

Arts & Culture

Campaign

Experiential Design

Editorial Design

Placemaking

Hospitality

Social Media

Our Process
Phase One: Research
The most important part of the process. Good research supports strong decisions for both strategy and design.
Phase Two: Design
Taking all we’ve learned, we’ll explore directions and present our ideas for your feedback. After critiquing the design directions together, we’ll revise and repeat.
Phase Three: Build
Once the direction is established, it’s time to put all the pieces together, whether it’s a advertising campaign, branding project or arts & culture publication.
Phase Four: Support
Finished doesn’t mean goodbye! We’ll always be available for questions and support after handoff. Expect a few check-ins to make sure things are still going smoothly after our project is completed.
Our Team
We are diverse group of creative people who find purpose through examining problems, fostering relationships, and crafting value-bringing solutions.
Erik Mohr
Owner / Creative Director
Erik leads the team.
Joshua Duchesne
Associate Creative Director
Joshua thinks big thoughts and connects the dots.
Marikha Saira
Project & Operations Manager
Marikha makes sure we’re on time and under budget.
Christina Kim
Graphic Designer
Christina makes all the beauty in the details.
Frequently Asked Questions
Frequently Asked Questions