Journal Entry No. 7
Website Facelift, World Brand Design, Canadian Magazine History, College Promenade
Updates
Welcome back everyone to our first journal of the year!
We're stepping into the new year with a new new website change. Nothing too different from what was existing, just some tweaks and new exciting case studies, including our work for College Promenade.
Our work for the National Magazine Awards 2024 has gained some publicity and was featured on World Brand Design, a professional community that celebrates and awards work put out by creative agencies.
Viewers are able to vote on projects and the feedback received was overwhelmingly positive. You can read our feature here.
Sounds
“Back in May 2023, I sent “A Rã” (The Frog) by Gal Costa in my outreach email to Made by Emblem to give an idea of the kind of energy I can bring to the office.
This definitely feels like one of those full circle moments to create a playlist at work with some of my favourite Brazilian artists. Enjoy!”
Show & Tell
This month we're looking at two of the majour winners of the National Magazine Awards.
Once holding itself as leading the Canadian cultural zeitgeist, the now-defunct Saturday Night Magazine was Canada's oldest general interest magazine. The magazine was founded by Edmund E. Sheppard in 1887 and appeared originally as a weekly magazine committed to literary and current topics.
The magazine is an all-time leader in NMA history, holding 129 gold awards.
Unfortunately there is very limited archive material online so we don't have access to all of its rich history, but here are just some of the few covers found.
Toronto Life follows in close second to Saturday Night, holding 108 gold awards. The magazine started in 1966 as a monthly magazine known for covering a wide range of topics surrounding the city.
You can view what they themselves as their weirdest covers on their website.
Work
Discovering a Toronto neighbourhood just outside your window.
Last year we worked with College Promenade to create a new visual identity in response to audience research and to better reflect its higher-end business.
Full case study is live here.
Free Food
Last year we created and published Debrief, a new magazine that celebrates the end of a project.
We took the liberty of taking pictures on our rooftop and got this striking and vibrant lighting. Loving the results, we turned these into a mockup to share with you for your next project.
